WEEK 2 PRESENTAION

Background: Computer-aided design/computer-aided manufacturing (CAD/CAM) systems enable businesses to design and manufacture unique products to differentiate themselves in the marketplace. Supply chain management (SCM) systems can improve efficiency and reduce costs if a business has many suppliers and products. Customer relationship management (CRM) systems enable businesses to manage customer information better to develop deeper relationships. Enterprise resource planning (ERP) systems help to manage resources (e.g., finance, inventory, human resources) to improve the efficiency of business operations.

Assignment: This assignment aims to demonstrate how upgrading a system can contribute to the value chain and influence the business strategy.

Given your company and its generic business strategy from Week 1, if that organization can afford only one major system upgrade at this time, describe how one of the following types of systems could contribute to the value chain of your company and influence its business strategy—choose either: a computer-aided design/computer-aided manufacturing (CAD/CAM) system, a supply chain management (SCM) system, a customer relationship management (CRM) system, or an enterprise resource planning (ERP) system. Even though your company may use many types of systems, focus on the one (CAD/CAM, SCM, CRM, or ERP) that is most important for its business strategy.

Create a professional PowerPoint presentation for the business team in your company recommending a system upgrade. Make sure you remind your business team of the generic strategy and how the proposed system will enhance that strategy.

Describe how the new type of system will work.

Use the Porter value chain model to identify the areas impacted. 

Present what business improvements your company could make with the new system.

1. Identify the types of people in the company who would use or be impacted by the software you are proposing.
2. Use the Porter five forces model to show how the new system could impact your company’s competitive advantage. Although a cost/benefit analysis would typically be included in this type of presentation, that is not required for this assignment.