Try to solve a case study about IKEA by answering the following questions..

Read word file attached.

answer the following questions

Write a brief introduction about the company Products, business statement, vision and objectives.
Describe the Marketing Plan for Ikea company.
Discuss how do Ikea manage all of their products and services? What are the steps in the best development process for new products/services?
How do Ikea marketers use pricing strategy and pricing objectives to achieve their goals?

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