The Nature of Change

Case 8 Eastman Kodak’s Quest for a Digital Future

Discuss the key factors that drove the evolution of the photography industry, and how did these factors impact Kodak’s business model?

Based on your understanding of the industry life cycle, discuss the stage the photography industry was in during Kodak’s quest for a digital future.

Discuss the strategies that Kodak employed to adapt to the changing industry environment, and how effective were these strategies?

Discuss what strategies would have been most appropriate for Kodak to pursue at that stage?

• How did Kodak’s organizational ambidexterity, or lack thereof, impact its ability to manage strategic change and respond to disruptive technologies?
• Directions:
• Discuss the concepts, principles, and theories from The slides attached . cite at least 3 sources.