Strayer University: Week 10 – Marketing Plan Part C

Overview

For this assignment, you will conclude your marketing plan by developing your hypothetical company’s integrated marketing communications strategy. The categories for the communications strategy include traditional, digital, social media, and cause-related marketing. You will also create a video to advertise your product or service as a social media influencer.

Note: You should make all assumptions needed for the completion of this assignment.

Instructions

Complete this assignment using the Week 10 Assignment Template Marketing Plan Part C Download Week 10 Assignment Template Marketing Plan Part C[DOCX].

Step 1: Download the template, and save it as  Lastname_Firstname_MKT500_Week10_Assignment.

Step 2: Follow the instructions carefully as you complete the template. Be sure to utilize the resources provided and incorporate the required number of additional resources using Strayer Writing Standards (SWS).

Use at least two quality sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least once within your assignment. For help with research, writing, and citation, access the library or review the library guide.

Step 3: Review the assignment rubric to ensure you have met all requirements and submit the completed template using the assignment link in your course. Note: create and submit the video portion of the assignment in addition to the assignment template. Instructions are provided in both PDF and video format in the Required Resources section below.

This course requires the use of Strayer Writing Standards (SWS). The library is your home for SWS assistance, including citations and formatting. Please refer to the Library site for all support. Check with your professor for any additional instructions.

Resources

Course Textbook

How to Record Video or Audio Using My Media Download How to Record Video or Audio Using My Media[PDF]

The specific course learning outcomes associated with this assignment are:

Develop marketing strategies and plans related to a given product or service and target market.