Starbucks in Australia Article Review

Discipline:
Business

Type of service:
Article Review

Spacing:
Double spacing

Paper format:
APA

Number of pages:
2 pages

Number of sources:
0 source

Paper detalis:

Please reviewthe YouTube video. The link is in the reference. Then discuss the twoquestions about the video. The first reference is my textbook if you areavailable to find any relevant info to support for the discussion, thatwould be awesome. I don’t have any electronic textbook to send you,unfortunately.

1. Explain Starbucks’ international strategy specifying, in particular,its approach to the Australian market and how globalization has impactedit using the concepts from the textbook
2. Provide recommendations (cover at least 3 distinct aspects) on howthe company could have achieved better results in tackling pressures forcost reductions vs. local responsiveness using the example of theAustralian market

References:

Hill, C. W. L. & Hult, T. M. (2019). International Business:Competing in the Global Marketplace (12th Edition) New York, NY:McGraw-Hill Education

CNBC. (2018, July 26). Why Starbucks Failed In Australia. Retrieved from