SpaceX case study

Overview:

In this assignment, you will review Case Study: SpaceX. This case describes Elon Musk’s unique approach to strategy when creating SpaceX. Think about the types of strategies from chapters 5 and 6 that Elon Musk utilized.

Textbook:

Strategic Management: Theory and Cases: An Integrated Approach, 13th Ed.

Chapter 5: Business-Level Strategy

Chapter 6: Business-Level Strategy and the Industry Environment

Instructions:

You will need to review the case study, then answer the following questions utilizing topics covered in previous chapters.

– What were Elon Musk’s motives for creating SpaceX? How do these motives influence the kinds of decisions he made in creating the firm?

– Thinking about Musk’s prior experiences, capabilities, and motives, what do you think are his strengths and weaknesses in creating SpaceX?

– What did SpaceX do differently from other space companies?

– Discuss whether you believe the incumbent space companies will adopt elements of SpaceX’s model (be specific about which). Do you think the incumbents will survive? Do you believe Jeff Bezos’s Blue Origin is a significant threat?