SMGT2400:

This assignment is two answer two questions.  The first should be at least one page and may include resources outside of the textbook.  The second should be at least one page and include outside resources with the textbook.  Please use APA style including all resources (textbook cited as well) for the assignment.

Question 1:  Define the Sports Marketing Mix and the 5 Ps that make it up.  Is one of the 5 more important than the other 4?

Question 2:  What do you feel is the most important functional area of management given in Chapter 2 and why?  What do you feel is the most important key skill of management provided in Chapter 2 and why? 

Text:Principles and Practice of Sport Management: Sixth Edition.Masteralexis, Barr, and Hums (4th or 5th Editions may be available used and will work as well).