Select a company that the Learning Team wants to learn more about (it should not be one used in any Team member’s individual assignments), and use Porter’s Five Forces model to categorize (NAICS) the industry of this company. Assess which one of the Porte

THE COMPANY CHOSEN IS AMAZON

Select a company that the Learning Team wants to learn more about (it should not be one used in any Team member’s individual assignments), and use Porter’s Five Forces model to categorize (NAICS) the industry of this company. Assess which one of the Porter’s Five Forces is the strongest in this industry, and why.

Purpose of Assignment

The purpose of this assignment is to help students understand how manufacturing and service companies can maximize their competitive advantage. The Porter Five Forces Model from chapter 2 is discussed as a method to categorize and assess businesses and industries.