P&G Marketing Strategy

Question

Instructions: Review the lecture slides on Topic 2 – Introduction to Marketing Research, and then answer the following questions.

What brands are produced by P&G under each of the following product categories? Please list as many brands as you can think of.
- Laundry Detergent
- Dishwashing Detergent
- Shampoo
- Tissue
Why does P&G compete with itself – i.e., why do they produce brands that compete against one another?
How does marketing research help in this strategic planning process?

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