Need help writing a marketing research pitch
QUESTION – QUESTION
Your final project is a video in which you will provide marketing recommendations based on your mixed-methods research for either a new product/service or extension of an existing product.
A brief company background
Your idea for a new product/service or a new extension for an existing product/service
A QUESTION – QUESTION of your research problem
- Your questions for your interviews
A summary of the results of your interviews
- An overview of your survey questions
A summary of your survey results to include descriptive statistics
- Your recommendations for the new product/service or a new extension based on your research results
Include at least 3 credible or industry specific references such as business publications in addition to the course textbook.
- I’ll provide the info of the company, idea, survey..
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