Module 06 Discussion – Leveraging E-commerce To Gain and Retain Customers

eBay is known for customers selling to customers. In recent years, there are more products listed that are being sold as new and “through XYZ Company.” Not everyone that shops on eBay is looking for used items. With over 150 million accounts with eBay, it is fertile ground for businesses to reach consumers. Businesses can use e-commerce to gain new customers that may be shopping on e-Bay for used items. E-commerce auction sites can also be used to retain customers may have been lost by offering products on the popular auction sites.

This week for your discussion, you will explore how businesses can use eBay to change the focus from C2C to B2C.

• Is eBay the best online auction for businesses to sell their products? Why or why not?
• How can businesses sell new products that compete with used products when it comes to pricing?
• Should businesses consider selling used and returned products in online auctions? Why or why not?
• In your opinion, what are some of the ways that online auction sites can retain customers? In other words, what are some of the strategies that they can incorporate in order to keep their customers coming back or even gain new customers?