MBA Capstone

Question:

You are to conduct the planning for a new company or a new product within an established organization.

Include an initial discussion about the industry, followed by a discussion on the proposed company or the new product.

Do not submit already existing products or those already proposed by the industry. We have had students lose time by trying to get approvals for pre-existing products. Think new, see a need, and be creative. (Blue Ocean thinking ; see YouTube)