MBA 510 CREATING AND IMPLEMENTING MARKETING STRATEGIES

This project allows you to use your creative skills and also to get you set up for a format to “fill in the blanks” for your final project in which is delivering a marketing strategy for Audio Partners. The G-StIC model will be used to develop a marketing strategy. This includes:

G – developing a set of goals,

S – developing a strategy to meet the goals,

T- determine tactics to accomplish the strategy and then

I – implementing the plan and

C – developing the measurements and controls for the strategy.

https://indiafreenotes.com/the-g-stic-frame-work-for-marketing-planning-goal-strategy-tactics/Links to an external site.

Submission Requirements:

Cover Page (develop a creative design for the page that intrigues the reader, this can include developing a logo and finding the right font for your company.

Table of Contents

Goals for Audio Partners 

Focus

Benchmarks

Strategy (2-3 pages)

Target Market

Value Proposition

Tactics (5-6 pages)

Product/Service

Brand

Incentives

• Price
• Communications
• Distribution

Implementation (2-3 pages)

• Organization
• Processes
• Schedule

Control (2-3 pages)

• Evaluate
• Monitor