Marketing Strategy, 2 Case Study Questions. Detailed Responses

Task: Provide analysis that is rooted in the business question depicted in the case.

Response Should Be:

-Detailed yet Strategic

-Addressing business holistically

-Grounded in course material

-Rooted into the critical thinking and marketing analysis

Case 1:

A leading fast-food chain is experiencing declining sales (-10% vs L52W – last 52 weeks) in the midwest region of the US ( Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, North Dakota, Ohio, South Dakota, Wisconsin).

Task: Suggest consumer and business insights that can help analyze the factors contributing to the decline in sales and develop strategies to reverse the trend.

Consider factors such as changing consumer preferences, competitive landscape, pricing strategies and operational efficiency.

Additionally outline a comprehensive marketing mix strategy (7P’s), to effectively support foot-traffic and sales in the region.

Case 2:

A Multinational technology company is planning to introduce a new smartphone targeting the youth market.

Task: Develop a segmentation strategy to identify key segments within the youth demographic, considering factors such as Demographics, Pyschographics, and Behavioral Characteristics.

Propose a targeting strategy for the new smartphone and a positioning strategy for the new product line, Including identifying the target market, unique value proposition, key messaging and brand archetype.