Marketing Management (MGT201)

Instructions – PLEASE READ THEM CAREFULLY

• The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
• Assignments submitted through email will not be accepted.
• Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.
• Students must mention question number clearly in their answer.
• Late submission will NOT be accepted.
• Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
• All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
• Submissions without this cover page will NOT be accepted.
• Be three to five pages in length (1200-1400 words), which does not include the title page, abstract or required reference page, which are never a part of the content minimum requirements.

Learning Outcomes:

• Demonstrate a solid understanding of overall marketing concepts, goals and strategies within the context of organizations goals and strategies (Lo 1.1).
• Explain issues pertaining to marketing environment both internally and externally (Lo 1.2)

Assignment Question(s):

CRITICAL WRITING

From the real national/international market, select any publicly listed company (listed in the Stock market). Critically analyze the chosen company based on the following questions.

1.Conduct a SWOT analysis for your chosen company based on your research.

2.Examine the 4 P’s of your chosen company based on the information given.

3.Use the porter’s five forces model to critically analyze the competitive structure of the organization.

NB

• You are supposed to choose a publicly listed company from the Stock Market.
• You should use references (company website, financial databases, etc…)
• While referencing, use APA reference style.
• All students are encouraged to use their own words.