Marketing management 201 Saudi electronic university Read the Chapter Case Study “McDonald’s

Part-A:Case Study(Max Marks-7)

Read the Chapter Case Study “McDonald’s—Colonel Sanders would be Proud, KFC is a Global Brand” from Chapter No- 8 entitled “Global Marketing” given in your textbook/E-book “Marketing” (8th ed.) by Dhruv. Grewal and Michael Levy (2022) and answer the following Questions:

While expanding globally, which sociocultural factors you think have affected KFC? 

On what basis you may differentiate the growth strategies taken by KFC in the United States and China?

Based on you understanding of the BRIC nations, should KFC consider expanding more aggressively into (a) India, (b) Brazil, and (c) Russia?  What national features of these countries would provide reasons to support or contradict such an expansion strategy?

Part-B:Critical Thinking                   (Max Marks-3)

Think about the various soft drinks that you know from your local market (like Coca-Cola, Pepsi, 7-Up, etc.). Critically examine how do these various brands position themselves in the Saudi Arabian market? (CH-9)