Marketing Expenses Versus Rival Firms for Southwest airlines

Marketing Expenses Versus Rival Firms

Create a data table to illustrate the marketing expenses vs. rival firms by doing the following:

Step 1: Go to the Investor Relations page on Southwest’s website as well as two of its primary competitor’s websites and download the three form 10Ks for the respective firms.

Step 2: Look in the Table of Contents of each Form 10K to find the pages that reveal the three firms’ marketing or advertising expenditures.

Step 3: Prepare a comparative data table to consolidate this information.