IMS 418 LinkedIn Marketing Strategy

For FedEx’s B2B Business, provide the following:

1. A LinkedIN Content Marketing Strategy that FedEx B2B should follow, in your opinion. Describe the strategy in 2-4 paragraphs.

2. A sample post, that would be made by FedEx B2B on their page. Provide a title and description of content.

3. A link that FedEx B2B might share on their page (along with what they would say about it in the post.)

4. Which paid LinkedIN Ad product would you recommend they use and why?