How Starbucks Convinced Indians to Embrace Coffee

Happy to work with you again, I have an assignment that I need your help with. As usual, please refrain from using a single word many times.

You will read a case study about Starbucks’ expansion into the Indian market (p. 413 in the textbook).

Respond to, and make decisions, based on the following questions:

What inspired Starbucks to venture into India? What were some of the company’s early concerns and other obstacles? 

How would you describe Starbucks’ approach to entering India and how Starbucks was influenced by cultural differences to adapt its offerings for the Indian market?

Why did Starbucks want to enter India through a joint venture? Specifically, what benefits did Starbucks and the Tara Group both gain by partnering with one another? What synergies were present? What conflicts occurred and how were they resolved?

1. Now, assume the role of the Director of Starbucks’ Indian strategic planning team. You have been tasked to explore the benefits and challenges of expansion into foreign countries through joint-venture partnerships. Describe the opportunities, benefits, and concerns that Starbucks might face by doing so. Summarize the cultural environment, choose an entry strategy from the text, and describe how you would implement this entry strategy. Make sure you are very detailed in your explanation. 
2. Based on the lessons learned from Starbucks case study, what lessons would you apply to those implementing Saudi Vision 2030 as the Kingdom of Saudi Arabia embarks on this multi-year strategy to attract multinational corporations? 
3. Essays should have an introduction, a body, and a conclusion, make sure you clearly delineate each section of your answer so it can be matched with the relevant question.
4. the assignment is required to be five to six pages in length and requires adequate references with course material concepts, principles, and theories from the textbook and at least three scholarly, peer-reviewed journal articles.
5. Here is a format for you to use to ensure that you have covered what you will be graded on.

Cover page

Introduction

Tell your readers what they will read in your essay.

Starbucks Expansion to India (heading)

What inspired Starbucks to venture into India? What were some of the company’s early concerns and other obstacles? 

Starbucks Approach (heading) 

How would you describe Starbucks’ approach to entering India and how Starbucks was influenced by cultural differences to adapt its offerings for the Indian market?

Starbucks Entry Strategy (heading)

Why did Starbucks want to enter India through a joint venture? Specifically, what benefits did Starbucks and the Tara Group both gain by partnering with one another? What synergies were present? What conflicts occurred and how were they resolved?

Director of Starbucks Indian Strategic Planning Team (heading)

Now, assume the role of the Director of Starbucks’ Indian strategic planning team. You have been tasked to explore the benefits and challenges of expansion into foreign countries through joint-venture partnerships. Describe the opportunities, benefits, and concerns that Starbucks might face by doing so. Summarize the cultural environment, choose an entry strategy from the text, and describe how you would implement this entry strategy. Make sure you are very detailed in your explanation. 

Lessons for Vision 2030 (heading)

Based on the lessons learned from Starbucks case study, what lessons would you apply to those implementing Saudi Vision 2030 as the Kingdom of Saudi Arabia embarks on this multi-year strategy to attract multinational corporations?