Harvard Business Case Study for Marketing Research MKT420

QUESTION – QUESTION

Case Study 1: ROCK PHARMACY: ROCKED?

ASSIGNMENT QUESTIONS

1.What factors are shaping the Indian pharmaceutical industry?

2.What are the factors influencing consumers’ adoption of e-pharmacy?

3.What has led to a sharp decline in the market share of Rock Pharmacy?

4.Which of the options available to Yadav would you choose and why?

5.How can Rock Pharmacy deal with technological disruption?

6.What should Yadav do to build better customer relationships?

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