Discussion topic………………………………………………………….Competing Against Bling

Please read the attachment and answer the following questions:

You are Wei Song –how do you characterize the problems you face in the Chinese fashion watch-
What are your most feasible alternatives?Why?
What actions should Rochat & Schmidt, the Swiss outfit of luxury timepieces, take?
What is your Roadmap/Action Plan for the Company?
How should they measure their success?

market?

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