Discussion Board: ​Customer-perceived Value and Loyalty

Customer-perceived Value and Loyalty

Read and then respond to the discussion question below:

Using examples from the IKEA case study (page 208 in your eTextbook) or any other relevant examples to support your answer, debate the following statement:

“Consumers tend to be value maximisers; therefore, the only key to winning customer loyalty is through low pricing.”

Please included references as well.