DBQ MKT640 7

Influence?

Identify a social media influencer in Saudi Arabia and discuss their impact on a specific brand or product. Discuss the influencer’s content, engagement numbers, and audience demographics to assess their effectiveness in driving brand awareness and sales. What metrics do you think are best for measuring influencer marketing? Do you have any ethical concerns with this influencer? Why or why not?

This is a post first discussion, you must post before you see others discussions.  Discuss the concepts, principles, and theories from your textbook. Cite your textbooks and cite any other sources if appropriate.