DBQ MKT640 2

Question

Social metrics

An abundance of metrics are available to professionals, which makes landing on the “right” metrics all the more challenging.

Discuss the two different groups of social metrics identified in your text, Digital Marketing Analytics, Chapter 2.
Choose both an Owned and Earned social metric from different social channels and consider a real or imaginary company and discuss the social metrics that you would pick to align with the behaviors you are trying to change with this marketing tool.

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