DB Q MKT610 9

For this discussion, assume you are the marketing manager for a chain of 8 clothing boutiques that targets 18-30 year old females with current fashion trends. 

Resources:

What is Direct Marketing?

Direct Marketing Tips (Mail)

• Urgency vs Scarcity

Watch each of the videos taking notes as you watch. Identify points made in the videos about direct response marketing. 

• Discuss how the information in each video would apply to direct response marketing for the clothing boutique specifically:

Discuss the direct marketing methods presented in the textbook and prioritize the list of methods for the clothing boutique from highest priority to lowest with justification for your ranking.

• Find and share an existing direct mail piece that works for females in the 18-30 age group. Based on what you learned, which tips are followed in this ad? Did they use urgency or scarcity? Why?