Comm Electric Media Policy Book review

Book Review

You must choose between:

“The Battle for Your Brain: Defending the Right to Think Freely in the
Age of Neurotechnology”

or

“Unmasking AI: My Mission to Protect What is Human in a World of Machines”

The book review must include:

1. What is the problem or issue, why is it important?

Give a concise overview of the problem or issue being addressed in the book you have chosen. This
overview should be given as the introduction, the reader should be able to walk away and describe the problem and why it matters. Note that when describing the importance of the issue it may be a good place to tie in its intersection with media psychology. Then move to stakeholders, law and policy and finally decisionmakers, if applicable.

2. Keep the PEST factors in mind.

Describe what you have learned in your reading and from class lectures, in the book review. Take into account
PEST: political, economic, social, and technological factors. All may not always apply but thinking of and addressing the ones that do will help guide your review.

3. Make a policy recommendation.

Once you have completed a PEST analysis you should have laid out evidence for what your proposed policy solutions or recommendations are. What are your solutions or recommendations based on your findings?
Describe the pros and cons. It is required that you account for different interest groups or stakeholders that would want to get involved on either side of the issue.

4. Give a summary.

Lastly, it will be helpful to again keep the PEST factors in mind when summarizing.