Marketing Expenses Versus Rival Firms

Create a data table to illustrate the marketing expenses vs. rival firms by doing the following:

Step 1: Go to the Investor Relations page on Southwest’s website as well as two of its primary competitor’s websites and download the three form 10Ks for the respective firms.

Step 2: Look in the Table of Contents of each Form 10K to find the pages that reveal the three firms’ marketing or advertising expenditures.

Step 3: Prepare a comparative data table to consolidate this information.

Discussion Post 2

Welcome to your second discussion post! For this week, you be preparing for your literature review for your third homework assignment. Part of your assignment will be to write a short literature review of literature related to restaurants and sustainability training. Please do one of the following:

1) What sustainability initiative are you proposing to integrate? Explain in 1-paragraph with references (both in-text and at the end of the post).

2) What would be some of the pros and cons of this intiative?

Perform about a 250-word SWOT analysis using yourself as the product. Be candid about your resources and the strengths and weaknesses you possess. Based on the opportunities and threats you see in the environment, discuss where you stand in terms of your ability to earn a Ph.D. (if you are interested), get a job, begin a career, or change careers.

Also, please summarize in the SWOT Matrix (refer to Exhibit 4.5 and Exhibit 4.6) with at least 3 items for each box.

Strengths:

• •
  •
  Opportunities:
• •
  •

Weaknesses:

• •
  •
  Threats:
• •
  •