For this case, you will be responsible for setting up an excel document, performing horizontal analysis, and evaluating the results of the Fortune 500 (Verizon) company you selected in module 1 discussion forum. You will have 3 documents to upload (excel for your analysis, word for your evaluation of the results, and the company annual report.)In excel, perform horizontal analysis of the balance sheet. Be sure to include the name of the company, your name, and the assignment name as a header. 

In a word document, summarize the balance sheet results of the horizontal analysis. Simply select some of the higher or lower %s to discuss. Focus on items you feel are more relevant and telling of the company operations. For example, you could write one paragraph on each section of the balance sheet i.e. assets, liabilities, equity.

Please provide a header to indicate which assignment you are completing. For example, an appropriate header for your first written case would be Module 7: Assignment 1 — Written Case Horizontal Analysis. Include your name under the header. You will be graded based on following instructions, critical thinking, well-developed response, clear and concise, and mechanics such as grammar, punctuation, and sentence structure. Please see the enclosed rubric for more details. Save your document as Module 7:  Assignment 1 Case Name Your Name. It is acceptable to abbreviate the file name.

Learning Outcomes:

1.Recognize an understanding of the overall marketing concepts, goals and strategies within the context of organizations goals and strategies. (CLO-1)

2.Demonstrate the ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumer’s decision.. (CLO-3)

3.Use effective and collaborative interpersonal skills to carry out scientific analysis of consumers’ needs and wants to formulate a marketing Plan. (CLO-5)

Critical ThinkingMax Marks-10

Reading required: – Read Chapter 1, 2, and 5 carefully and then answer the following questions based on your understanding.

1.Based on the discussion made in Chapter-1 regarding the value creation concept, explain how a SR100 Timex watch and a SR20000 Rolex watch deliver value to their respective target markets? Which factors account for this dramatic difference in watch prices? Critically examine and provide your answer.

                                                                Chapter-1 (4 Marks) (Minimum 200 words)

2.Lexus brand is owned by the Toyota Motor Corporation. In many ways Lexus the luxury vehicle brand, operates independently from the Toyota Motor Corporation. Visit their websites (Lexus https://www.lexus.com.sa , Toyota https://www.toyota.com.sa)    and identify what markets each brand targets and how the two companies use the marketing mix (4P’s) differently to target their unique target markets?

Chapter-2 (3 Marks) (Minimum 150 words)

3.Being a student of marketing management, critically examine how the technological advances such as artificial intelligence is influencing marketers in the current scenario? Critically examine and provide your answer with suitable examples.

Criteria:

AML / Transaction Monitoring Knowledge, Data Analysis, Understanding of Operational KPIs, English Grammar & Writing, Presentation Skills

Work Trial Type:

Operational Metric Business Review

Level:

M4

Prompt: 

Operations Manager, Compliance – Work Trial

You have been assigned the task of creating a slide deck to present the operational performance of the transaction monitoring team within ABC Crypto Exchange’s Compliance Operations department. The purpose of this exercise is to assess your understanding of transaction monitoring and your ability to analyze and present operational data effectively. Your slide deck should include no more than 3 slides. You should approach this exercise as if you were presenting your team’s performance to senior management at a Weekly Business Review.

Please follow these guidelines when creating your slide deck:

Introduction

Create a title slide introducing the compliance transaction monitoring team. Provide a brief overview of the team’s objectives and responsibilities.

Operational Performance Overview

Present an overview of the team’s operational performance across the following productivity and quality KPIs (data provided below); supplement the data provided with any additional charts or graphs you deem appropriate.

Analysis and Insights

Analyze the data and provide insights into the team’s performance. 

Identify any trends, patterns, or areas of concern based on the KPIs. 

Formulate hypotheses for potential problems or challenges that may have contributed to the observed trends. 

List the specific data or questions you would need to gather or ask in order to identify the correct hypothesis.

Competencies

In this project, you will demonstrate your mastery of the following competencies:

Utilize information from industry and scholarly sources to inform problem solving and decision making

Analyze quantitative and qualitative data to solve problems and make decisions that impact organizations and their
stakeholders

• Communicate professionally to diverse internal and external audiences
• Scenario

Your presentation to the leadership panel of your company was well received. Now you must create a presentation for a wider audience—stakeholders from inside and outside the company—and include your decisions and recommendations, which were approved by the leadership panel. Remember that your presentation must convey professionalism and be visually appealing as well as informative.

• Directions

Create a presentation of your research and data findings from Project Two including your decision and rationale.

Construct a professional business presentation for internal and external stakeholders.

Identify your key message to both internal and external stakeholders.

Illustrate your key points using visualizations.

Tell your story.

1. Specifically include the following in your presentation:

Communicate your decision about diversification based on your analysis of the data and research.

Use visualizations to tell the story of the (quantitative and qualitative) data.

1. Determine the likelihood of success based on the data and research collected.
2. Discuss the impact that moving to the new industry will have on the organization and its internal and external stakeholders.
3. Detail your recommendations for moving forward.
4. Summarize findings of the research performed.
5. Include research conclusions and reasoning.

Describe the rationale behind your recommendations.