Scenario: You currently work as the marketing manager of your favorite company/organization and manage the success of one of its products or services. Your responsibility is to monitor the stages of the Product Life Cycle (PLC) and adjust the marketing strategies as needed for your product so that it can thrive for as long as possible. At each stage, you assess changes in the target market, determine changes that you need to make to the product or price strategy, and review the competition and profitability.

Create a 10- to 15-slide (not counting cover slide or reference slide) Microsoft PowerPoint, Prezi, or Microsoft Sway presentation with speaker’s notes that covers the following criteria:

• Develop a slide that establishes the theme and goals of the presentation.
• Define and discuss the PLC concept and its importance to marketing managers.
• Discuss why the PLC is important to marketing managers, and provide examples of the possible implications if the PLC is not monitored.
• Describe the selected company/organization, product/service, the target market for this product, and how the product/service is presented to the selected target market.
• Describe how brand equity can be used to create a positive customer image of your product.
• Describe each stage of the PLC, and analyze the implications that each stage may have on pricing, product definition, competition, and profitability for your selected product/service.

Title Page (APA formatted)
Case Name:
I. Major Facts
(State here the major facts as you see them. Make statements clear and concise for your own understanding as well as for the understanding of the other students and the instructor.)
II. Major Problem
(State here the major problem as you see it. Emphasize the present major problem. You may wish to phrase your statement in the form of a question. In a few cases, there may be more than one major problem. A good problem statement will be concise, usually only one sentence.)
III. Possible Solutions
A. (List here the possible solutions to the major problem. Let your imagination come up with alternative ways to solve the problem.
B. Do not limit yourself to only one or two possible solutions. These solutions should be distinct from each other.
C. However, you may wish to include portions of one solution in another solution, as long as each solution stands alone. Only in this manner will your subsequent choice be definitive.
D. Briefly note advantages and disadvantages of each possible solution.)
etc.
IV. Choice and Rationale
(State here your choice, A or B or ___ and the detailed reasons for your choice. You may also state your reasons for not choosing the other alternative solutions.)
V. Implementation
(Prepare a plan to implement your choice)
Appendix (Answer case study questions)
Reference Page (APA formatted)

BUS 430: Operations Management:

1. “Customer Service” Please respond to the following:

• From the Zappos video, analyze the role that customer service plays in business and determine the service management skills at Zappos. Evaluate the different way(s) that Zappos creates a superior customer service experience. Evaluate how OM activities impact the management of goods and services that Zappos provides. https://www.youtube.com/watch?v=tFyW5s_7ZWc#action=share

2. “Operations Strategy” Please respond to the following:

• Choose two service companies with which you are familiar, such as Facebook, Amazon, and UPS. Apply Hill’s Strategy Development Framework to them.
• For each company you chose, compare and contrast each sector of the framework and determine which key area(s) provide(s) a competitive advantage. Provide at least two examples to support your position.

3. ” Service Positioning versus Product Process ” Please respond to the following:

• Examine the roles of Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) in business. Determine how each system can play a critical role in managing value chains.
• How does LaRosa’s Pizzeria use this technology in order to improve the supply chain and value chain operations? Determine the ways this technology has helped to deliver quality to the customer. Assess the challenges that LaRosa’s Pizzeria might face when trying to implement these types of technologies. https://www.scribd.com/doc/57530464/Case-Study-LaRosa-Sun-May-30-2011

Hi i need answer fro the Below Question please check attached videos and read carefully the question before Taking.

Discussion: Working Capital Management

Cash Budget

Close to 50% of the typical industrial and retail firm’s assets are held as working capital. Many newly minted college graduates work in positions that focus on working capital management, particularly in small businesses in which most new jobs are created in today’s economy.

To prepare for this Discussion: Shared Practice, select two of the following components of working capital management: the cash conversion cycle, the cash budget, inventory management, and credit policies. Think about scenarios in which your selected topics were important for informing decision making. Be sure to review the video links above and conduct additional research using academically reviewed materials, and your professional experience on working capital concepts to help develop your scenarios. Support your discussion with appropriate examples including numerical examples as necessary.

This week, our discussion thread is centered on the resource-based view of the firm and clarifying capabilities. Select a Middle Eastern company with which you are familiar and reinforce the approach to resource and capability analysis by applying the principal stages of the analysis from your textbook.

1. Identify the resources and capabilities of the company.
   1. Choose the functional analysis with Key Success Factors in the industry and identify what resources and capabilities are needed to meet these success factors. State why you made this selection.
      OR
   2. Choose the value chain analysis and identify the capabilities and resources for each major value chain activity. State why you made this selection (Figure 5.4).
2. Discuss the firm’s resources and capabilities in terms of its strategic importance and relative strength.
   1. Discuss the weaknesses and strengths in resources and capabilities. What are the implications for how the firm should compete?
   2. Make recommendations to the firm’s management as to which of the resources you have identified should be invested (or divested) and/or which resources should be acquired.
3. In your response to student posts, focus on the viability of the suggestions made by other students: To which degree do these suggestions make sense regarding the possibility of gaining a sustainable competitive advantage?

Required:

1- APA style.

2- 4-6 paragraphs

3- (2-3) references and don’t forget to reference inside the text.