Instructions – PLEASE READ THEM CAREFULLY

• The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
• Assignments submitted through email will not be accepted.
• Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.
• Students must mention question number clearly in their answer.
• Late submission will NOT be accepted.
• Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
• All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
• Submissions without this cover page will NOT be accepted.
• Be three to five pages in length (1200-1400 words), which does not include the title page, abstract or required reference page, which are never a part of the content minimum requirements.

Learning Outcomes:

• Demonstrate a solid understanding of overall marketing concepts, goals and strategies within the context of organizations goals and strategies (Lo 1.1).
• Explain issues pertaining to marketing environment both internally and externally (Lo 1.2)

Assignment Question(s):

CRITICAL WRITING

From the real national/international market, select any publicly listed company (listed in the Stock market). Critically analyze the chosen company based on the following questions.

1.Conduct a SWOT analysis for your chosen company based on your research.

2.Examine the 4 P’s of your chosen company based on the information given.

3.Use the porter’s five forces model to critically analyze the competitive structure of the organization.

NB

• You are supposed to choose a publicly listed company from the Stock Market.
• You should use references (company website, financial databases, etc…)
• While referencing, use APA reference style.
• All students are encouraged to use their own words.

This is an opportunity for you to reflect upon what you have learned about a specific topic from Ch. 12 and 13. Topics could be Generation Y, Baby Boomers, gender differences in consumer behavior, Hispanic American consumers, household influence, middle class and consumption, and so on. [PICK ONE TOPIC].

Be sure to discuss your personal examples and introspection on the topic. This fulfills one of the course learning objectives, i.e., better understanding yourself as a consumer.

500-600 words

Three Grading Criteria:

1. You should demonstrate that you understand and are ready to discuss the key concepts and issues from the assigned topic in your paper. Be sure to cite the definitions of and past findings about the concepts from the textbook or other credible sources (5 points).

2. You should discuss your own personal example(s) to help you and your readers better understand the concepts and issues. In addition, your personal introspection should bring new understanding to the topic (5 points).

3. Your writing should be clear, well-composed, and free of spelling and grammar mistakes. It should also meet the following format requirements (5 points).

1) Create a title for your paper. Individual Paper #1 is NOT acceptable.

2) No need to provide a title page.

3) Must be typed in a word document; use double-spacing, 12-point font.

4) Include bibliography or references.

5) Use APA (American Psychological Association) writing style: Cite a source in parentheses after any quotations or after assertions that are based on a reading. Example of in-text citations: (Hoyer, MacInnis, & Pieters, 2018). Provide page numbers if you quote from an article or a book directly. For example, different from opinion leaders, market mavens are consumers “on whom others rely for information about the marketplace in general”(Hoyer, MacInnis, & Pieters, 2018, p. 298).

For your SLP, you will be writing about a real-life example of organizational politics from your own work life. For the discussion, we will take a bit more lighthearted approach and look at some examples of how organizational politics is portrayed in movies or TV as well as video games.

Notable TV series that focus on workplace life include Suits, Mad Men, Silicon Valley, House of Lies, Ugly Betty, and The Office. You can probably think of few more recent ones. In terms of movies, Office Space, The Social Network, and Jobs are some examples of popular movies that revolved around corporate life.

For your first post in the first week of this module, try to find a good example of a recent TV series or movie that you watched that you thought was a good example of any of the concepts from this module. Give a short synopsis of the story involved and how it reflected concepts from the background readings. If you can find a YouTube clip from this show or movie, share the link with your classmates. Also, discuss how realistic the TV show or movie was—did it seem similar to what you might find in real life?

Just as office politics is a common theme in movies and TV, there are a surprising number of video games with an office politics theme. Do a search on “office politics games,” “office simulators” or similar searches and see if you find any games that look interesting or are relevant to this module. Some of these games are even available for free—special kudos to any of you who try the game out yourselves. But at least include a short description of the game you found and a link to a video or webpage that illustrates the game.

Week 3 – Assignment

Senior Project Progress Report

Complete a two to three page (excluding title and reference pages) report on the progress you have made to date on your Senior Project. You must use a minimum of three scholarly sources. Your report, and any citations used, must be in APA style as outlined in the Ashford Writing Center. Your progress report should cover the following:

1. Topic: Identify the topic that you have selected for your Senior Project and provide a brief explanation for why you have chosen to address this topic *This may be copied from the Week Two assignment if evaluated as Distinguished Performance. Otherwise, make adjustments per Week Two feedback.
2. Organization Specific Rationale: Provide a brief overview of the health care organization that you have selected for your Senior Project including a summary of the challenges and/or opportunities impacting the balance between health care costs, quality, and access to services that the organization is currently facing. The challenges and/or opportunities should directly relate to your rationale for why you have chosen your topic (i.e., training program) to help the organizational leaders manage this challenge/opportunity. Challenges and/or opportunities should be grounded in the research (e.g., web-based resources, electronic articles, or personal interviews). The more informed you are, the better prepared you will be to complete your Senior Project.
3. Training: Identify the audience for your training program and provide a brief outline of the topics it will address. Include a minimum of three to five learning outcomes that are targeted for your identified audience. Specifically, what do you want your audience to know and/or be able to do after they have completed training? How does this training program align with the overall challenges and/or opportunities that the organization is facing? Overall, how will the training program benefit the organization?

John is the sole proprietor of a business that designs web pages. He leases an office and buys computer equipment. He has an idea or a new software product, however, on which he works whenever he has time and which he hopes will be more profitable than designing Web pages. After six months, Mary and Paul come to work in the business to help develop John’s idea. John continues to pay the rent and other expenses, including salaries for Mary and Paul. John does not expect to make a profit at least until the software is developed, which could be months, and there may be very little profit if the product is not marketed successfully. John believes that if the product is successful, however, the company will be able to follow up with other products. John would like to retain overall control of the business but needs to find a way to tie the salaries of Mary and Paul to the success of the business, and needs to raise capital to implement his business plan. He also wants to limit his personal liability if the business fails.

Post one important consideration in choosing a form of business organization for this firm that will best allow it to meet John’s objectives. What are the advantages and disadvantages of this option? Suggest a written document that John should develop to reduce future liability and problems of the new business. Provide sound reasoning for your stance and back it up with references, if possible. Your logic should be factual, not emotional.

APA Format, Minimum 300 word with references (Chapters 11 and 24 of our textbook, Florida case law, etc.)

Textbook: Managers and the Legal Environment: Strategies for Business, 9th Ed. by Constance E. Bagley