discussion – 500 words

/0 Comments/in /by

Question Description

  • The role of marketing is to create exchanges. What role might marketing research play in facilitating the exchange process?
  • Marketing research traditionally has been associated with manufacturers of consumer goods. Today, an increasing number of organizations, both profit and nonprofit, are using marketing research. Why do you think this trend exists? Give some examples.
  • Explain the relationship between marketing research and the marketing concept.
  • Comment on the following statement by the owner of a restaurant in a downtown area: “I see customers every day whom I know on a first‐name basis. I understand their likes and dislikes. If I put something on the menu and it doesn’t sell, I know that they didn’t like it. I also read the magazine Modern Restaurants to keep up with industry trends. This is all the marketing research I need to do.”
  • Why is marketing research important to marketing executives? Give several reasons.
  • What differences might you note among marketing research conducted for (a) a retailer, (b) a consumer goods manufacturer, (c) an industrial goods manufacturer, and (d) a charitable organization?
  • Comment on the following: Ralph Moran is planning to invest $1.5 million in a new res- taurant in Saint Louis. When he applied for a construction financing loan, the bank officer asked whether he had conducted any research. Ralph replied, “I checked on research, and a marketing research company wanted $20,000 to do the work. I decided that with all the other expenses of opening a new business, research was a luxury that I could do without.”
  • What is meant by return on quality? Why do you think that the concept evolved? Give an example.
  • Describe three situations in which marketing research should not be undertaken. Explain why this is true.
  • Give an example of (a) the descriptive role of marketing research, (b) the diagnostic role of marketing research, and (c) the predictive function of marketing research.

Quiz question

/0 Comments/in /by

Question Description

QUESTION 1

  1. You own a pizza restaurant, and the members of your kitchen staff are great workers and equally able. However, you notice that your kitchen productivity is subject to diminishing marginal returns. If so, does this mean that the third person to show up for work generates higher marginal product than the seventh person to show up for work?

2 points

QUESTION 2

  1. The manufacturing process for electric automobiles is subject to learning curves, so future average cost of production declines as current production increases. Which of the following actions by the manufacturer would take advantage of the learning curve character?
    A. Increase current production above the profit maximizing level in order to gain cost advantages in the future
    B. Decrease current production below the profit maximizing level in order to earn higher profits in the future
    C. Increase current production above the profit maximizing level in order to avoid higher costs in the future
    D. Decrease current production below the profit maximizing level in order to save money now and in the future

2 points

QUESTION 3

  1. When marginal cost of production rises above the average total cost of production, we know that:
    A. average total cost is increasing
    B. the firm has economies of scale
    C. marginal cost is negative
    D. average total cost is decreasing

2 points

QUESTION 4

  1. The following sets of number represent the average costs for producing Good A, Good B, and Goods A and B together. Which of these cases represents economies of scope for the production of Goods A and B?
    A. 40, 50, 120
    B. 40, 50, 80
    C. 50, 60, 120
    D. 40, 50, 90

2 points

QUESTION 5

  1. Suppose the monthly total costs of production for a firm may be described with the following equation: TC = 30,000,000 + 250*Q where Q is the number of items produced. True or false — this cost structure exhibits diseconomies of scale?

Describe what you think your personal leadership styles are?

/0 Comments/in /by

Question Description

For this assignment, you are asked to determine your own personal leadership style. Start by taking the self-assessment from the MindTools website: (https://www.mindtools.com/pages/article/leadership-style-quiz.htm). Next, complete the required Goleman reading. Develop an understanding of your leadership style.

Goleman, D. (2000, March-April). Leadership that gets results. Harvard Business Review. Retrieved from http://www.powerelectronics.ac.uk/documents/leader…

Based on your experiences, current readings, work experience, education, and use of self-assessment instruments, describe what you think your personal leadership styles are. Include the following in your response:

  • Develop an understanding of your leadership style(s).
  • What is/are your style(s) and give an example of when you have applied your leadership style(s)?
  • In what ways will this/these style(s) help you achieve your goals?
  • Evaluate yourself relative to emotional intelligence (Goleman article) and explain how you will expand your emotional intelligence.
  • What areas of leadership styles may be shortcomings and how will you improve your leadership?

Directions:

  • Write an essay that includes an introduction paragraph, the essay’s body, and a conclusion paragraph to address the assignment’s guide questions. Do not address the questions using a question-and-answer format.

Your well-written paper should meet the following requirements:

  • Be 3-5 pages in length, which does not include the title and reference pages, which are never a part of the content minimum requirements.
  • Use Saudi Electronic University academic writing standards and APA style guidelines
  • Support your submission with course material concepts, principles and theories from the textbook and at least two scholarly, peer-reviewed journal articles. Current articles are those published in the last five years.
  • It is strongly encouraged that you submit all assignments to the Turnitin Originality Check prior to submitting it to your instructor for grading. If you are unsure how to submit an assignment to the Originality Check tool, review the Turnitin Originality Check–Student Guide for step-by-step instructions.
  • In advance of submission, review the grading rubric to see how you will be graded for this assignment.

Preliminary Research paper

/0 Comments/in /by

Question Description

Please evaluate and upload three sources that support your proposal.

  • One must address the need/problem/opportunity you intend to address.
    • This can be primary research you conduct or information you find in a written source.
  • One must address your audience’s position, mission, concerns, motivations, priorities, etc.
    • For instance, if you are proposing a new one-credit course in the Fox School, then your audience should be the Fox department chair/administrators who would develop the course (and will, in turn, propose this course to the Dean’s office). So the web-page for this department/program would suffice as a source, as long as it includes substantive information about the program offerings.
    • Alternatively, if—for example—you’re proposing an internship at a company you work for, your audience may be your manager, in which case an interview with him/her/them would suffice as a valid source.
  • One must analyze or address the market (i.e. what other companies/organizations are doing in relation to your idea).

For each source, include:

  • A brief summary of the source
    • What are the main arguments/ideas? If someone asked you about the content in this source, how would you answer?
  • A brief assessment of the source
    • Verify that the source is credible by analyzing and explaining what makes the source authoritative, what makes the source’s information and/or methodology reliable, and what the source’s intentions or agenda may be in publishing the information.
    • Reference the “Research 101” handout for further explanation on how to assess sources.
  • A brief reflection on how you will use this source for your proposal.

For each source, include a citation using APA style. Beyond that citation, all info you provide should be in complete sentences. You should use the template posted on Canvas to ensure all necessary details are clear and accounted for in your submission.

Note: please see the Purdue OWL’s page on annotated bibliographies for more information at https://owl.english.purdue.edu/owl/resource/614/01/ (Links to an external site.).

short article summary..?hospitality managment

/0 Comments/in /by

Question Description

Each student is required to read a current (withing one week of assignment) affairs article dealing with some facet of international importance. The article may pertain travel and tourism or it may relate to some aspect of international affairs which would impact travel and tourism(e.g. crime, terrorism, health concerns, political considerations, etc.). The articles may be found in magazines, newspapers, journals or on the internet. You will be required to share a synopsis of the article with your classmates and with the instructor. Therefore, one copy of the synopsis will be posted as a discussion item and one copy will be submitted to the instructor via the dropbox. The synopsis should be approximately 100 words in length. Class members are also required to respond as a discussion thread to at least one other student’s synopsis during the week the update is due.

and here is the classmate’s synopsis:

As the centuries-old tour company and airline in Britain, Thomas Cook officially declared bankruptcy and applied compulsory liquidation to the high court on Monday. However, there are thousands of tourists stranded around the globe due to Thomas Cook has ceased immediately. Right now, the British Prime Minister Boris Johnson promising that government will help stranded British travelers to return home, and he also revealed that the UK had previously rejected Thomas Cook’s request for a bailout of about £150m because of the moral hazard. In fact, Thomas Cook operates hotel, resorts and airline business in the global of 16 countries, and serves millions of tourists every year. The shutdown of Thomas Cook could have a chain reaction in many destinations where the company operated, and also bring pressure to governments and insurance companies to coordinate the rescue.

Leasca Stacey. “Tour Operator Thomas Cook Ceases Operations, Leaving 600,000 People Stranded Across the Globe.” Travel Leisure, https://www.travelandleisure.com/travel-news/thomas-cook-ceases-operations-leaves-travelers-stranded.

Watch Video and Answer Discussion Questions

/0 Comments/in /by

Question Description

Introduction:

Daris Wilson, an accountant, coach, and entrepreneur, discusses how he came to open JCF Health and Fitness. Founder Daris Wilson started participating in organized sports at 5 years old, and eventually went to Bucknell University on a football scholarship. Upon graduation, Daris returned home to New Orleans and a position as an accountant. Hurricane Katrina forced him to evacuate to New Jersey where he got a job on the NYSE. In the meantime, he was providing personal training services for his wife and a few other women before and after work. A desire for more balance in his life led to running an ad on Craigslist and starting to build his training clientele. A passion for this work and a desire to share it with others inspired him. After Hurricane Sandy hit in the Jersey City area, Daris decided to make JCF his primary foundation and to grow his business. He restructured JCF and is now looking to open more locations and expand his role. Daris wants to focus on helping more people reach their goals and change their lives through fitness.

The Prompt:

Review the JCF Health and Fitness Case video through the following link below-

https://tinyurl.com/y8oebowq (opens in new window).

Respond to the following questions in the discussion forum:

Why is having a passion for what you do so important?

  1. What personal characteristics do you believe helped Wilson succeed as an entrepreneur and build JCF Health and Fitness into the growing business it is today?
  2. What other types of services could JCF offer?
  3. Why do you think Wilson emphasized the importance of finance and bookkeeping when planning a start-up? What problems arise if entrepreneurs do not keep track of the money flowing in and out of the business?

Guidelines:

* There is no word requirement, just answer the questions.
* Plagiarism will NOT be accepted.

ROM, RAM, Hard Drive, Flash Media,

/0 Comments/in /by

Question Description

Module 2:

Discussion Forum: Looking Inside the Computer

There are so many different types of storage and memory devices inside the computer e.g., ROM, RAM, Hard Drive. What’s the difference between storage and memory? Why is it that we need all three ROM, RAM, and Hard drive on computers? Do we need all three on your a) smart cell phone, b) Laptop, c) Tablet? What factors play an important role in determining what type of storage or memory we need for a computing device? Due date Oct 10 , 2019 by 11:59 p.m.

The following rubric will be used for assessing your participation on discussion boards.

Levels of Achievement

Criteria

Meets Expectation

Approaches Expectation

Below Expectation

Limited Evidence

No Evidence

Content

20 Points

15 Points

10 Points

5 Points

0 Points

Demonstrates excellent knowledge of concepts, skills, and theories relevant to topic.

Demonstrates fair knowledge of concepts, skills, and theories.

Demonstrates significantly flawed knowledge of concepts, skills, and theories.

Demonstrates poor or absent knowledge of concepts, skills, and theories.

Did not participate.

Support

20 Points

15 Points

10 Points

5 Points

0 Points

Statements are well supported; posts extend discussion.

Statements are partially supported; posts may extend discussion.

Support is deficient; posts do not extend discussion.

Statements are not supported.

Did not participate.

Writing Quality

20 Points

15 Points

10 Points

5 Points

0 Points

Writing is well organized, clear, concise, and focused; no errors.

Some significant but not major errors or omissions in writing organization, focus, and clarity.

Numerous significant but not major errors or omissions in writing organization, focus, and clarity.

Numerous errors or omissions—at least some major—in writing organization, focus, and clarity.

Did not participate.

Timeliness

20 Points

15 Points

10 Points

5 Points

0 Points

Initial before deadline.

Initial post 1 day late (Friday).

Initial post 2 days late (Saturday).

Initial post 3 days late (Sunday).

Did not participate.

Quantity

20 Points

15 Points

10 Points

5 Points

0 Points

Initial post and two other posts all on separate days.

Initial post and two other posts with two on same day.

Initial post and one other post.

Initial post only.

Did not participate.

Inter Bus ( Lesson 8)

/0 Comments/in /by

Question Description

Lesson 8

Activity 1: Case of the Elusive Euro-Consumer

In teams discuss what happened when the Leo Burnett Company attempted to market to the Euro market with a one size fits all message.

Activity 2: Analyzing Companies’ Developing, Marketing, Launching, and Managing Strategies.

In teams pull together all of the company information each member found in the Task. Each member should have their infographic either on paper or electronically to share with the group.

Looking back at what you discussed in the first case of the elusive Euro-Consumer, compare what each of the companies your group found did to successfully develop, market, and launch into the international market.

Together come up with a consensus model that depicts outstanding strategies that could be used by a company just entering the global market.

Make a graphic or quick guide for companies to use.

Activity 3: Locating Capital

Your team has been assembled by the chief financial officer of a consumer-goods company based in Mexico. Your company wishes to expand internationally but lacks the necessary financial capital. Your team’s task is to research the options.

  1. What financing options do you think are available to your company?
  2. Considering the prevailing situation in the Mexican and international capital markets, why is each option feasible?
  3. Why are certain options off limits, given prevailing market conditions?

Activity 4: Case Study Toyota

In your team read and analyze the Toyota case at the end of Chapter 15. Use the following questions to guide your discussion. However, you will also need to do more research on the company and strategies.

  1. Chrysler engineers helped Toyota develop its Sienna minivan. In return, Toyota provided input on automobile production techniques to Chrysler.
  2. Why do you think Chrysler was willing to share its minivan know-how with a key competitor?
  3. Considering financial, marketing, and human resource management issues, what other benefits do you think Toyota obtains from its production system?

Interpret Leadership for Effective Change in Organizational Functioning

/0 Comments/in /by

Question Description

Change is often difficult because humans tend to feel more comfortable operating within an expected structured routine. Creating change or attempting to improve an organization often requires workers to now operate outside of their comfort zones, as they must think differently, learn new ways of completing tasks, and feel uncertain or fearful of what may come next as well as how well they are now performing. Beginning to understand effective leadership for successful organizational change is a second step toward operating a successful organization. The notion of Blue Ribbon schools or schools of substantial improvement, while also obtaining a high level of student performance is an example of successful organizational change within education.

Part I: Use the assigned readings for the course as well as additional applicable scholarly sources, describe, in sufficient detail, supportive references that cite how you might improve an organization using the four perceptual roles of structure, human resources, politics, and symbols. Be sure to describe these four concepts as a framework to facilitate organizational improvement.

Part II: Interview a leader, different from the one interviewed for assignment 6, you believe to have effectively improved an organization within an educational setting of interest regarding what he/she believes is needed for effective organizational improvement. Compare and contrast the results of this interview with your description in Part I of the assignment. Be sure to indicate similarities, differences, and what surprised you as a result of completing this assignment. The essence of this assignment involves organizational change or how to improve an organization. Be sure to submit both your written interview questions and written notes from your interviewee’s responses.

Interview Length: 2-3 pages, including 8-10 interview questions and response notes

Analysis/Reflection Length: 3-4 pages

Total Assignment Length: 5-7 pages, not including title and reference pages

References: Minimum of five scholarly resources

Logistic & Supply Chain Management

/0 Comments/in /by

Question Description

Avoid plagiarism please this is the most important thing.


Learning Outcome:

1. Demonstrate a deep understanding of the logistic function concepts and theories as well as supply

chain management strategies.

2. Demonstrate the ability to understand complex issues pertaining to supply chain integration and

strategic supply chain partnership.

Critical Thinking

The purpose of this assignment is to identify and apply Logistics and Supply Chain Management

concepts/tools to suggest logistics performance priorities. To this purpose, you should review about

these companies through secondary available information. Think about how you can apply the

concepts/tools that you learned in this course.

Suggest logistics performance priorities for any ONE of the following, explaining why you have

come to your conclusions:

1) FLYNAS (A low fare Airline)

2) DOMINOS (A fast food chain)

The Answer should be 3- 4 pages in length including the cover and appendices, with 1″ margins on all

sides, double-spacing, and 12 point font. The cover of the report should include title, course code and

name, your full name, and your University id number.

The Answer must follow the outline points below:

1. Executive summary (no more than one page)

– Summarize what is logistics performance priorities, what Logistics and Supply Chain Management

concepts/tools have been applied to achieve the company’s objective.

2. Background information

– Briefly introduce the company background (e.g., name, products, business size, location,

internal/external interesting facts, etc).

3. Problem Description

– Describe the objectives clearly and specifically

– The objective may involve either logistics decision-making or process improvement.

4. Application of logistics and Supply Chain Management concepts/tools that can be applied

– Describe what specific logistics and Supply Chain Management concepts/tools can be applied to

achieve the objective. This section should make it clear that you understand the concepts/tools you are

about to use.

5. Analysis of expected results

– Analyze the expected results of the proposed solution.

6. References