Business Policy Nike Discussion (MORGAN)

Nike is celebrating the 30th anniversary of the “Just Do It” slogan. Kaepernick will be one of several faces for a campaign marking that 30th anniversary. Below you will find an article speaking to the issue that this has caused. There is some concern this may backfire on Nike. Please read and comment.

The focus that I would like you to have is on Nike’s use of not just Kaepernick but others in the new campaign as well. Should Nike step back to protect the brand or are they sharing a view, thought that needs to be done? Is it a good strategy for a well know brand to make statements like this? Are they thinking beyond the brand and thinking of their contribution to a discourse that has/should happen?

http://www.msn.com/en-us/money/companies/nike-shares-dip-as-kaepernick-ad-spurs-boycott/ar-BBMR85G?li=BBnb7Kz

Other articles that are out there now. Do you see a pattern?

http://www.msn.com/en-us/money/companies/heres-how-much-colin-kaepernick-will-make-in-his-controversial-new-ad-deal-with-nike-according-to-sports-experts/ar-BBMSwlT?li=BBnb7Kz

http://www.msn.com/en-us/sports/tennis/serena-williams-on-colin-kaepernick-ad-especially-proud-to-be-a-part-of-the-nike-family/ar-BBMSWM6?li=BBnb7Kz

http://www.foxnews.com/sports/2018/09/04/colin-kaepernick-earns-support-from-strange-bedfellows-over-nike-ad.html