BUS 390 Benchmark Executive Summary

You are an employee at a multinational corporation (MNC). Your goal is to convince the executives in the MNC to start selling a product or service to a country to help them solve a problem. Provide an executive summary (350-500 words) to explain the current problem in the country and propose a solution using your company’s product or service. Provide research and evidence that supports your summary. Use the following format:

Introduction and Problem Identification

Select one of the three countries you used in Topic 2 globalization presentation assignment. Provide an overview of a current problem in the country and the impact the problem is having on the country.

Propose a Solution

As an employee at an MNC, you are trying to convince the executives at the MNC to start selling a product or service to the country to resolve their current problem.

Highlight potential obstacles the MNC could face when starting to sell the product or service to the country (e.g., economic, legal, and cultural factors).

Identify a local business within the country that could partner with the MNC to sell the product or service.

Identify how selling the product or service to the country would benefit the MNC (e.g., return on investment, market expansion, corporate image).