Case study analysis: INDIGO MUSIC

• Write about 2pages in single or double space.

Instructions

Case Studies Assignment: Indigo Music

Please carefully read through the provided case study and write 1-2 page analysis of Indigo Music’s company/business CRM strategy and challenges. Identify and solve underlying CRM/marketing challenges presented in the materials with examples or citations from the text and additional resources.

Evaluation criteria:

• Depth of case study analysis and reason:
  • Provide a summary of how Indigo Music approached CRM (i.e. project team, business requirements) and summarize the strategy — detailing the problem, value proposition, customer strategy, business case, and transformation plan.
• Application of CRM concepts and/or tools
  • What programs or tools did Indigo Music leverage? Any other recommendations?
  • How did Indigo Music define success? Provide feedback on metrics or benchmarks used -OR- recommendations
• Support for case analysis or argument (i.e. industry examples, citations)
  • What other approaches to defining a CRM plan would have recommended? Is there anything that you would have done differently as the CRM project lead? If not, why