Discussion Question 1

Post a 200-250 word response to these questions:

1). How would you define marketing (in your own words) and what are the 4P’s?

2). Think of a company you like. It might be a place you work or a restaurant you frequent. It might be a brand that you use when you engage in your favorite hobby or activities, or a favorite soda or cereal.

3). Research the Internet for information about the company and its brand or product.

4). Discuss how the components of the marketing mix – product, price, promotion and place (also known as distribution) – relate to what you know about this company’s brand or product. This is not a history of the company, but an analysis of how these marketing concepts apply.

5). Include citations if appropriate, either from a website on marketing (or our text) and/or from the company’s website.