Read the attached case study and answer the questions below.

1.Why is this story more about change management than software implementation?

2.What, in your opinion, was the key factor in Santa Cruz Bicycles’ successful process redesign? Why was that factor the key?

3.Would you consider this transformation to be incremental or radical? Why?

4.What outside factors had to come together for Santa Cruz Bicycles to be able to make the changes they did?

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