Your relationship with brands

Instructions

Contemplate your bond with your cherished brands and respond to the following inquiries (refer to Part-1 of Individual Assignment):

Delve into your perception, connection, and relationship with each of your favored brands.

Envision potential actions brand managers of both brands could take based on your insights from Question 1. Your responses should offer invaluable insights for brand managers to enhance customer engagement and strengthen brand loyalty.

CLOs being assessed: Following course learning outcomes will be assessed through this assessment:

Create key elements of brand architecture including the brand promise, brand purpose, brand identity, and brand reputation

Work-ready deliverables:

Prepare actionable deliverables: Customer Brand Relationship strategies tailored to enhance consumer engagement and loyalty.

This is the previous story that we developped

Personal brand story:

In the modern world filled with rhythm and innovations, Pepsi and B&O created an extraordinary part of it. Our life is suppose to made up of happiness and exploration, and these two brands provide these two essential things and make a perfect combination. The vibrant energy offered by Pepsi and the immersive experience from B&O transferred my lives from moments of celebration into enjoyable concerts. These brands amplify our diverse emotions and guide me toward the passion of my life in all chapters.

Pepsi brand story:

1. Pepsi, the epitome of youth, sparks joy in every bottle, and vibrant energy at all moments. Pepsi has a legacy spanning generations that transcends culture. It sparks laughter, camaraderie, and unforgettable memories. 
2. B&O brand story: