Marketing Problems and Research Questions

Instructions: Imagine yourself as an employee in a marketing research company involved in a consultation project. Select a company, product, or brand (Cannot be Nike) as your client for this assignment. Your responsibilities include:

Conducting preliminary research on your client and identifying three significant marketing problems.

Note: For each problem, provide detailed Questions and justifications explaining why it poses a challenge to be resolved.

Next, based on the identified marketing problems, formulate five research questions to guide your consultation project and assist your client in overcoming these challenges.

1. Ensure to include a “References” section that lists all the sources cited in your paper.

Deliverable: 2-page paper, double-spaced, with 1-inch margins, utilizing Times New Roman font.

• AI Tool Usage Policy

Strict Prohibition: The use of AI tools, including but not limited to ChatGPT, is unequivocally prohibited for all assessment activities outlined in this course.