Popular business expansion thoughts/suggestions

This is a discussion board, no length requirement. Provide sources. Need sent to me before 10 PM Eastern time tomorrow.

Starbucks has become a household name, with thousands of stores across the United States and the world. Yet, they have generally operated within a fairly narrow market: Coffee Shops. Recently, Starbucks has begun initiatives to diversify. As a group, analyze the business, discuss your thoughts and suggest areas into which Starbucks could expand based on your assessment of their core competencies and competitive advantages.