Business & Finance

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Question Description

Course Project

Over the next five weeks, you will research and analyze financial information on two companies listed on an exchange.

Choose any two companies that are in the same industry and listed on the NYSE or any other exchange. Collect the financial information for these two companies and make sure you have information that includes balance sheets, income statements, and statements of cash flow for the last three years. You may select any company except FedEx and Coca Cola.

Tasks:

  1. Analyze the key characteristics of the companies selected, such as the industry in which they operate, the products they provide, their rankings in the industry, etc.
  2. Go to the company Web sites. Find the “About ….” section and note the company’s commitment to corporate governance and identify the key features of its commitment.
  3. Identify the main competitors for each selected company. Compare and contrast the reputations of the selected companies and their competitors.

Submission Details:

  • Submit a 2-3 page Microsoft Word document, using APA style.
  • Name your file: SU_FIN4060_W1_CP_LastName_FirstInitial.doc
  • Submit your assignment to the Submissions Area by the due date assigned.

WEEK 2 ASSIGNMENT

Course Project

Tasks:

Using the financial information gathered in Week 1, address the following questions or issues:

  • Select three items from the income statements that you feel would be important to an investor. Analyze and compare your two companies in terms of these items and how they are performing relative to each other and in general.
  • Select three items from the balance sheet that you feel would be important to an investor. Analyze and compare your two companies in terms of these items and how they are performing relative to each other and in general.
  • Analyze and compare your two companies in terms of the income statement and balance sheet collectively. How they are performing relative to each other and in general?

Submission Details:

  • Submit a 2-3 page Microsoft Word document, using APA style.
  • Name your file: SU_FIN4060_W2_CP_LastName_FirstInitial.doc
  • Submit your assignment to the Submissions Area by the due date assigned.

WEEK 1 ASSIGNMENT

Marketing Strategy

This course has major project assignments due in Week 3 and Week 5. It will take more than a week’s effort to adequately complete them. Plan time to start the research and work on those assignments earlier than the week in which they are due.

Please use the following two links to gather information regarding Trace Natural Waters:

In this assignment, you need to prepare a 15- to 20-slide Microsoft PowerPoint presentation on the marketing strategy. Your presentation should address the following questions:

  • What value are you creating with this product?
  • Which of Michael Porter’s basic strategies, covered in this week’s lectures, will you use to market this product?
  • Why did you select this specific strategy, and why is it the most suitable one?

The main detail and information for your presentation should be included in the notes section so that readers could read through your notes section in the same way they might read a paper. Summary ideas and bullet points should be used in the slides. Be sure to properly cite your sources using APA; include your references and in-text citations.

Submission Details:

  • Submit your analysis in a 15-20 slide- Microsoft Power Point Document
  • Name your document SU_MKT3010_W1_LastName_FirstInitial.ppt
  • Submit your document to the Submissions Area by the due date assigned

WEEK 2 ASSIGNMENT

The Buying Center

Apply the buying center concept to a firm, a nonprofit organization, or a government agency you work for, or are familiar with, for the purchase of new laptop computers for their employees.

Begin by briefly summarizing your selected organization. What is it? What does it do?

List the different roles in a buying center and analyze who (from your selected firm, nonprofit organization, or government agency) would occupy the different roles of the buying center.

Justify the reason for selecting these job titles or departments for the various roles in the buying center. Which members of the buying center should the salesperson focus on when selling to your firm? Why? Explain how the buying process differs between organizations and consumers as it would be applied to the organization you have selected.

Submission Details:

  • Submit your analysis in a 4- to 5-page Microsoft Word document, using APA style.
  • Name your document SU_MKT3010_W2_LastName_FirstInitial.doc
  • Submit your document to the Submissions Area by the due date assigned.

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