4-2 SPT 350

Prompt

In preparation for any pitch or proposal, sports sponsorship sales professionals conduct thorough research on their prospective partner and how the sports organization might deliver value to the partner. In this milestone assignment, you will create an overview of your sports organization, including its current market position, sales, audience, and areas for improvement. You will also research your prospective partner and its market position, key stakeholders, and business objectives. This assignment, combined with your SWOT analysis, will help inform your final project proposal.

1. Organizational Overview: In this section, you will research your chosen sport organization and its current standing in the market. This information will be used to determine potential sponsors and inform your pitch deck.
   1. Briefly describe the sport organization that you have selected for your pitch deck.
   2. Explain the organization’s current position in the market. Support your response with research.
   3. Describe the current state of the sport organization’s sales. Sales can include ticket sales, examples of existing sponsors, and viewership for broadcast media if applicable. Support your response with research.
   4. Identify an area within the sport organization that needs improvement and may prevent a prospective sponsor from being interested in your pitch. Examples could be weaknesses or threats from your SWOT analysis. Support your response with research.
   5. Describe the organization’s audience, including demographics like age, gender, geography, household income, and race. Support your response with research.
2. Potential Sponsor: In this section, you will expand upon the prospective sponsorship partner you identified in Module One.
   1. Identify a potential sponsor that you will make a pitch to, and explain why this sponsor is a good fit for your sport organization. Support your response with specific examples, including but not limited to analyzing how the organization’s audience aligns with the prospective sponsor’s target consumer.
   2. Describe what your prospective sponsorship partner’s business objectives are. Support your response with research. Examples could be increasing brand awareness, promoting a new product, or entering into a new market.
   3. Determine how this partnership will strengthen your sport organization’s position in the market.
   4. Determine the key stakeholders who will be involved in this sponsorship and describe the role of each. Utilize your sports organization’s website and prospective sponsors’ website or LinkedIn to identify the titles and names if available of these stakeholders. Titles will typically include “corporate sponsorships,” “corporate partnerships,” or “brand marketing.”