Visual Communication with Logos

Question Description


Image courtesy of: Starbucks logo


Image courtesy of: Walt Disney Pictures logo

Choose one of the logos above address the following points using the content from Module 6:

  1. Describe the semiotic/symbolic visual elements in the logo design.
  2. Discuss why having visual symbolic and iconic communication in alogo may be a good strategy to communicate visually with your targetedaudience.
  3. Discuss why drastically changing the visual elements in anestablished and successful logo such as Disney, Apple, or Nike, wouldhave a negative effect on the emotion-based trust relationship clientshave with the company.

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