Thematic Analysis To Assess Indian Consumers Purchase Intention For Organic Apparel

Characteristics and evaluation of the focus group research design used in the analysis1.This article uses focus groups. Describe the characteristics of this research design and evaluate how well it was used in this research? Was this design sufficient to address the research objective, or would you suggest another design?
Research design is defined as the array of methods and means that are used by the researcher to analyse the variable…