The Role And Importance Of Ethical And Sustainable Branding In Organizations

Understanding Ethical and Sustainable BrandingBranding is one of the most important means of marketing and selling products to consumers and brands are one of the most significant purchase selection criteria among consumer. A brand reflects the reputation and goodwill of the company and its product. The brand has the capability to change the minds of the consumers can be positively or negatively while including an environmental perspective (Po…