The Importance Of Strategic Management In Organizations – A Case Study Of AirAsia Essay.

Definition of StrategyA strategy has been defined as the direction and scope seen in any organization in the long term. It assists the organization in achieving an advantage with the help of its configuration of resources in the purview of a challenging organizational environment, with the aim of meeting the market needs and fulfilling stakeholder expectations. In any organization, at all levels – from the over the business to the employee…