The Importance of Agile Marketing in Health Care

QUESTION
Respond to the following in a minimum of 175 words:
What is the importance of agile marketing in health care?
Link:
forbes.com/sites/forbescommunicationscouncil/2018/02/27/how-marketing-will-play-a-critical-role-in-the-american-health-care-system/?sh=29d289f423d6
ANSWER
1. Introduction
As we have already begun to understand, the number of settings where patients can be informed of certain medical issues is almost endless. Throughout this research, a plan was developed and executed to test how effective agile marketing would be in the prevention of a common health issue. The plan involved four steps. The first step was to define the issue, what the implications were of the issue, and how to prevent it. The second step was to provide the defined information to patients using different resources and measure the impact of how well the information was retained. The third step was to compare the information retention rates to that of a control group, and the final step was to use the feedback from the compare and contrast results to define a best practice to be used in informing patients on any health issue at the specific setting chosen. Step one involves a great deal of preliminary research on the health issue and the target population. This is where the agile marketing process begins to take place. With the defined information needing to be translated to the public, a manageable complex plan using the resources available will need to be developed. This process can be done over and over until the research team feels that the target population will fully understand the health issue and preventive measures. After the plan is created and the information is translated to the public, the compare and contrast of information retention mentioned in step three will help identify if the plan was consistently and effectively used. And finally, with the feedback of the compare and contrast, a best practice can be defined to inform patients on any health issue at the setting in the future.
Agile marketing is a unique methodology that enables marketers to effectively manage complex projects. In the healthcare industry, this methodology can be useful when interacting with consumers or when seeking to inform the public of a concerning new health ailment. This essay discusses the use of agile marketing in healthcare, mainly in hospitals and specialist care organizations, to test the effectiveness of informing patients on preventive health measures. The healthcare industry settings that were examined in this research were effective in allowing patients to be informed about potential health issues and how to prevent them. This research allows the reader to understand how agile marketing can be used in healthcare settings and the effects of how patients will interpret the information given to them.
1.1. Definition of Agile Marketing
Agile marketing refers to a marketing strategy that involves an iterative and incremental approach to marketing. It is an approach that is used mainly in software development to help companies respond to unpredictability. This method emphasizes creating small projects that generate small but positive results. The main theory behind the Agile method is to focus on improvement for the team and customer and constantly evaluate if those changes are going in the right direction. There are many types of Agile marketing, but in all of the types of Agile marketing, the goal is to be able to change the direction of a campaign, product, or entire company on a dime. Agile marketing may use this change of direction to their advantage for their customer and increase value in the current product. An important part of Agile marketing is to know the difference between effectiveness and efficiency. In traditional marketing, there is a focus on doing things right, but in Agile marketing, there is a focus on doing the right things, and part of that is knowing the productivity of marketing operations. In the current state of Agile marketing, the focus is mainly knowledge about the customer and team collaboration, and the future state is customer and competitor focus, and the internet as the biggest turn is when the company has drawn significant results.
1.2. Overview of Health Care Industry
The health care industry is a vast, global, and growing industry. It is a field that affects everyone, no matter what race, culture, or nation in which they reside. In the year 2000, the world spent $3.4 trillion on health care, which averages out to $582 for each of the 6 billion people on the planet. Projections place this figure at 8.7 trillion by 2020. The health care industry is a field that will continue to grow in parallel with population growth. Furthermore, it is an industry with a vast number of challenges to address, and the experience and expertise of many other industries. Thus, it can be said that the health care industry has never had more importance than it does today.
The health care industry is, without a doubt, the most important sector in the world today. It is the one industry tasked with providing and improving the health of the people. Primarily, the health care industry is involved in the treatment and prevention of disease. It is comprised of many sectors and is a very complex sector in countries around the world. The overall health of the nation is determined by the performance of the health care industry. Therefore, any efficiencies and improvements made in the health care sector will have an overall positive impact on the nation.
2. Benefits of Agile Marketing in Health Care
2.1. Increased Flexibility and Adaptability
2.2. Enhanced Patient Engagement
2.3. Improved Time to Market for New Services
3. Implementing Agile Marketing in Health Care
3.1. Establishing Cross-Functional Teams
3.2. Utilizing Data-Driven Decision Making
3.3. Embracing Continuous Improvement
4. Challenges of Agile Marketing in Health Care
4.1. Regulatory and Compliance Considerations
4.2. Balancing Speed and Quality of Care
4.3. Overcoming Resistance to Change
5. Case Studies: Successful Agile Marketing in Health Care
5.1. Hospital A: Improving Patient Satisfaction Scores
5.2. Clinic B: Launching a Telemedicine Program
5.3. Pharmaceutical Company C: Agile Product Development
6. Future Trends in Agile Marketing for Health Care
6.1. Artificial Intelligence and Machine Learning Applications
6.2. Personalized Medicine and Targeted Marketing
6.3. Integration of Agile Marketing with Patient Electronic Health Records
7. Conclusion