Social Media Strategy For Singapore Airlines: Retaining Global Position And Enhancing Revenue Generation Essay.

Scope of the reportThe background of the paper lies against the global airline industry where social media is gaining increasing importance. It is no more sufficient for the airline companies to serve customers on board or at the airports. It has become equally important to interact with customers on the social media platforms and revamping the social media handles on regular basis.
Social media has evolved into a platform which enables the a…