Social Media Assignment

You will be responding to two different business cases related to social media typecorrespondence. Both cases will have different criteria that you’ll need to respond to. Youmust complete both and save them in the same document.What are the business cases?The cases are as follows:

Product Announcement

Write a blog announcing the release of a product for a company, such as a new sportsequipment item. You choose the product (which can be anything you want, but assume it isnew). Start with an attention-grabbing headline. Summarize the announcement in the firstsentence. Describe the rest of the important details (consider all 5W2H questions) in logicalsequence. Conclude with your contact information and invite inquiries. In addition to theblog post, create a microblog announcement that would link to your post. Apply theprinciples you learned in chapters 2–4 and 6 of Writing and Speaking for Business.

Criteria

For this case you don’t need to create an actual blog. Instead, just pretend that a Worddocument is your blog. At the bottom of your blog create a pseudo microblog entry as well.Follow all of the instructions in the preceding paragraph. It shouldn’t be longer than a page.It would benefit from headings and graphics.

Rehab Center Review

Your grandfather has been a patient in CareMore, a local rehabilitation center, for the pastsix weeks. Finally, his health and mobility have improved to the point that he has beenreleased to return home. During his six-week stay at CareMore, you have visited him oftenboth to provide comfort and encouragement and to make sure he has been taken care ofappropriately. You have felt generally good about the quality of the medical care he has beengiven, and the quality of the food he has been served (although a few times the food was abit cold when it arrived). One recurring problem that you have noticed has been withCareMore’s laundry service. On several occasions the turnaround time on your grandfather’slaundry has been terribly slow (seven or eight days), and twice a shirt was lost and neverreturned, in spite of your repeated requests. The physical therapy has been good, and youhave been noticed steady progress in your grandfather’s mobility throughout his stay. Writean appropriate review to post to CareMore’s social media site. Give the facility four stars outof five for its overall quality of care. Apply the principles you learned in chapters 2–4 and 6of Writing and Speaking for Business.

Criteria

Like the previous example, just pretend your Word document is the social media site.Follow all of the instructions in the preceding paragraph. It shouldn’t be longer than a page.Refer to the concepts you learned about bad news and difficult persuasion from Chapter 3.