sales GROWTH FOR ‘LVMH'(ONLY CAN USED company for LVMH

1. Read the instructions.

1. Use the examples from presentations submitted by other students as a benchmark.

1. Check the totals. That’s what people look at first.

Instructions

• Please prepare a chart and/or table to explain sales growth for a prior period. You can use any period you like.
• Please identify the most relevant drivers of growth for the two periods you are comparing. Drivers may include units sold, pricing, foreign exchange, regions (e.g. China, India), business units (e.g. skin care, cosmetics).
• Pick a period for which more data is available (typically the annual report has the most data).
• If you can’t find the data, please use one of these two options:

1. Estimate the individual drivers and do tie the totals. For example, Estee Lauder grew $1.2 B in 2019 vs. 2018. You could estimate $0.5B for unit growth, +$0.4B for pricing, $0.3 for foreign exchange, +$0.1B for M&A and $-0.1 B for other. Please make reasonable assumptions to estimate the drivers, based on the research you conducted.

1. Use numbers from the annual report, where more information is available.

• Use as many slides as needed.
• The preferred method is a waterfall chart. You can use the excel template (saved on resources) to populate figures and then edit, copy, paste the formulas to the waterfall used for Nestle (you will need to adjust the scale). You can also build your own waterfall chart directly from PPT. I have added several templates to make it easier. It’s critical to follow the steps (see blog) for it to work.
• I’ve also added a video with details on how to use the waterfall template here

Example 1

https://nyu.zoom.us/rec/share/7E35KqB96pZrOQXtaZ9y…