Public Speaking – Touchstone 2: Special Occasion Speech

ASSIGNMENT: For this touchstone, you will 

deliver a 3–5 minute special occasion speech on a topic of your choice. 

The speech can be for any context, but the purpose must be to 

commemorate an occasion. See the following list of example occasions for

inspiration.

  Type of Special Occasion Speech   Examples     The Speech of Introduction   

• Introducing a keynote speaker at a conference 
• Introducing a new employee at a company meeting

 The Speech to Secure Goodwill   

• Welcoming new employees during an orientation session 
• Celebrating staff at a company retreat

 The Speech of Presentation or Acceptance   

• Presenting an award for academic work (paper, research, report) 
• Accepting an award for original creative work

 The Commemorative Speech: Dedications and Eulogies   

• Delivering a commemorative speech for the dedication of a new building 
• Delivering a eulogy at a funeral

 The Inspirational Speech   

• Motivating your work team to take on a new challenge 
• Inspiring your work team with a vision for the future

 Other Speeches: Farewells, Toasts, and After-Dinner Remarks   

• Giving a toast at a wedding or other party 
• Delivering a speech at a graduation

In order to foster learning and growth, all work you submit must be 

newly written specifically for this course. Any plagiarized or recycled 

work will result in a Plagiarism Detected alert. Review Touchstones: Academic Integrity Guidelines for more about plagiarism and the Plagiarism Detected alert. For guidance on the use of generative AI technology, review Ethical Standards and Appropriate Use of AI.

Touchstone Support Videos 

Connecting Your Audience, Purpose, and Message

Analyzing Your Audience

A. Directions 

Step 1: Select a Special Occasion Topic 

Your speech should be for a special occasion. You may use a special  occasion from the list above, or choose one of your own. Consider the  following brainstorming techniques as you generate your speech topic: 

• Word Association 
• Clustering 
• Freewriting 
• Distilling Your Ideas 
• Doing a Little Homework 

Step 2: Consider Purpose, Thesis, and Audience 

Identify your purpose, thesis, and audience. Imagine your audience  and how you would want to convey your message to this audience. 

2a. Purpose

After you determine your topic, you should refine it into the general  purpose and specific purpose by asking yourself what you hope to  accomplish with your speech and what you hope your audience will take  away with them.  

As you plan your speech and consider the purpose, ask yourself the following questions: 

• What do you want your audience to know? 
• What do you want your audience to think? 
• What do you want your audience to feel? 
• What do you want your audience to do? 

2b. Thesis

Your thesis statement should clearly articulate the purpose and main  points of your speech. Defining a thesis is essentially constructing the  structural outline of your speech. When you have defined a thesis, you  have essentially articulated to yourself what your speech will say, what  position you will take up, and what the speech’s purpose is. 

As you plan your speech and consider the thesis, ask yourself the following questions: 

• What is the most important message of your speech? 
• Why should/will your audience care about your message? 

2c. Audience

When planning your special occasion speech, it is important to know  about the audience and to adapt the message to the audience. You want to  prepare an audience-centered speech, or a speech focusing on the  audience. 

The audience is the target of your speech, and effectively  communicating your theme to them is the goal of good public speaking. As  such, you should always keep the audience in mind both before and  during your time on stage. 

As you plan your speech and consider the audience, ask yourself the following questions: 

• What is the correct context for the speech?  Where and when will it be given? 
• Who is the audience and what are their characteristics?  
• Why has the audience come to hear the speech? 
• What are the interests of the audience? 
• What does the audience know about your topic? 
• What is the audience’s point of view on the topic? 
• How will the audience likely react to your speech? 

Step 3: Create Notes 

Create notes or bullet points that you can refer to while presenting  your speech. You should not read your speech word-for-word from your  notes.  

Step 4: Use Clear Language 

Ensure that the language you use is consistently clear and  appropriate to the audience, which helps the audience connect with you  and your topic. Explain any technical jargon you use where necessary.  Cognitive psychologists and linguists suggest that word choice has  significant framing effects on the perceptions, memories, and attitudes  of speakers and listeners.  

Refer back to the following lesson for support: 

• Addressing a Diverse Audience 
• Your Audience’s Group Membership and Physical Context 
• Relating to Your Audience 
• Adapting to Your Audience 

Step 5: Practice Speech 

Practice presenting your speech. Aim for a speech that is 3–5 minutes in length. 

Step 6. Review Rubric 

Before filming, review the rubric to ensure that you understand how you will be evaluated. 

Step 7: Film Speech 

Film yourself presenting the speech. Be sure that you can be easily seen and heard, and direct your speech to the camera. 

Step 8: Review Video 

Review your video to ensure that you can be seen and heard. Refilm as needed. 

Step 9: Review Checklist and Requirements 

Review the checklist and requirements to ensure that your Touchstone is complete.